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Most people think NYX (pronounced Niks) is a new up-and-coming drugstore brand. But it might surprise you to know that they've actually been around for over 20 years. Shocking, right? NYX was founded in 1999 by Toni Ko, a Korean-American living in Los Angeles. She founded the company when she was 25 years old with a loan from her parents. She named the brand “NYX” after the Greek goddess of the night. At first the company only sold jumbo-sized eye pencils (still selling today in a v …

Ever wonder what makes anti-aging products effective? What exactly is in them that reduces fine lines and prevent wrinkles?  In order to answer these questions we've compiled a list of common ingredients used in anti-aging makeup. Take a look below! Anti-Oxidants Retinol (Vitamin A) Retinol is one of the most commonly used ingredients in many anti-aging products. It's a poten …

Find out more about our new arrivals! It's here! This popular Revlon ColorStay Brow Kit has been added to our inventory. Find your matching shade and get it before it's gone!We know how much you love the ColorStay collection. This 24hrs formula has been around for years and it's widely popular for being so long-lasting and affordable.The Brow Kit comes with everything you need to shape, fill-in and contour your eyebrows in minutes. It includes a dual- …

Find out more about our new arrivals! Revlon's Colorstay foundation is considered a holy grail product due to its long-lasting formula, affordable price, and color range.   In a previous blog post, we went over the history of the foundation and its changes overtime. You can find the blog post here. The new ColorStay Full Cover Foundation is an ultra-matte foundation that comes in a tube instead of a glass bottle. It …

Find out more about our new arrivals! A glowing skin is always a symbol of youth and good health. With L'Oreal Infallible Pro-Glow Powder you'll be able to accentuate your best traits and add light and luminosity to your complexion. Inspired by the advice of professional makeup artists, the duo palette comes with a mirror and applicator conveniently stored in a second compartment underneath it. We have 4 combinations in stock that …

Welcome to another edition of "Learn About". This time we're going to talk about Lip Plumping products. Have you ever wonder if they actually work? What causes that tingling feeling? Read on to find out! Lip filling techniques have been around for decades. Women have always perceived having fuller lips as being a standard of beauty and youth. In the late 1990s there was a huge boost in popularity for rejuvenation surgery including cosmetic surgeries. Some o …

In our last "Learn About" blog we learned about types of eyeliner. This time, we're going to show you the difference between all those foundation finishes you keep hearing about. We're sure you'll be an expert by the end of reading this post :) Let's start! Let's talk about the history of makeup foundation a little bit first. The concept of makeup foundation can be traced back to ancient Greece and Rome. These ancient societies would use a chalk-like substance known as white lead to …

Find out more about our new arrivals! We're excited to announce that e.l.f. is joining our inventory this week! e.l.f. (eyes, face, lips) is a cosmetics brand founded in 2004 by Joseph Shamah and Scott Vincent Borba. Shamah was a business student at the time, while Borba was a renowned beautician that had launched brands such as Hard Candy. They met at a party and came up with the idea of launching a low cost, high quality cosmetic brand. …

Have you ever gone to the store looked at the eyeliners display and realized that you had no idea what to pick? The choices are endless! There's the eyeliner pencil, gel, cream, liquid. Some have applicators, others need a special eyeliner brush. And what about the difference between Kohl and Kajal? Overwhelming! But worry not! BuyMeBeauty has your back and we're here to tell you all about eyeliners. Let's start! First, a short introduction. The concept of lining your eyes with …

Read on to find out more about our new arrivals! This new Almay line of eyeshadows is full of surprises – and color! Almay has made a lot of changes to their eyeshadows over the years. While a lot of these changes have been done to their packaging, others have turned well-known products into a completely new item with a different concept. We talked about some of these changes in our Almay i-Color blog post. With their new vision, Almay is trying t …