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How to Protect Your Signature Look Why Discontinued Makeup Disappears So Quickly When a beauty brand discontinues a product, production stops. What remains in circulation is all that exists. There are no restocks, and popular shades often sell out first. Purchasing a single discontinued item may solve the immediate need, but it often leads to another search sooner than expected. Having a backup strategy helps eliminate the uncertainty that comes with limited availability. The Real Cost of Sear …

The Brands That Raised UsBeauty nostalgia, coming right up.We all have a story that starts with “that lipstick”. Maybe yours began at a drugstore counter under fluorescent lights — the thrill of picking that first shade that felt like you. Or maybe it was your mother’s vanity, dusted in powder and memories, where the scent of her favorite foundation still lingers. No matter where it began, we were shaped by the beauty brands that raised us — the ones that taught us …

The 2025 Oscars red carpet shimmered with more than just diamonds – it was a masterclass in modern glamour, showcasing makeup trends that are set to dominate the beauty world. From radiant skin to captivating eyes, here's a breakdown of the key looks that stole the show:  1. The "Lit-From-Within" Glow: Skin Takes Center Stage Forget heavy foundations and cakey finishes. This year, the focus was unequivocally on achieving a luminous, healthy complexion. Celebrities embraced meticulous …

It's a new year, which means it's time for a fresh start! And what better place to start than with your makeup collection? If your vanity is overflowing and you can't remember the last time you used that neon pink eyeshadow, it's officially time for a declutter. But don't worry, we're not about to tell you to throw everything away! This is about creating a makeup collection that sparks joy and makes getting ready in the morning a breeze.Here's your step-by-step guide to decluttering your ma …

Splurge on that lipstick and replenish your makeup! We promise, after reading this, you will want to. May is Mental Health Awareness Month and there’s no better way to bring awareness other than connecting your mental well being with MAKEUP! The relationship between makeup and mental health is intricate and multifaceted. While makeup can be viewed as a way to hide one's true self, but we believe it is a source of empowerment and a means of self-expression.For many people, applying makeup …