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BuyMeBeauty Discontinued Fun Facts: 10 facts about your brand of lipstick you probably didn't know about

Posted by Sam S. on 19th Apr 2018

The average American woman spends around $15,000 on makeup in her lifetime. About $2,000 is spent solely on lipstick; There are lots of interesting facts like that all over the Internet. However, since BuyMeBeauty is your one and only stop for discontinued makeup, we've decided to share some interesting little facts about YOUR brand of discontinued makeup. Specifically, lipstick.

Let's get started.


1. L'Oreal tests their lipsticks on Episkin, a self-developed reconstruction of skin.

Makeup has a terrible history of animal testing. Even today, some companies have no other choice but to test on animals if they want to sell in countries like China, where it's mandatory to test cosmetics on animals. Companies have two choices then: to not sell in that market at all--Revlon has done this-- or develop their own innovative technology as an alternative. And thus, Episkin was born.

Episkin is a lab-produced human skin in vitro. The technology is currently the world leader in tissue engineering and offers human reconstructed tissues for research and testing purposes to many institutions, not just L'Oreal.

2. L'Oreal's Colour Riche Lipcolour lipstick in Fairest Nude is one of the top best-selling lipsticks in the world.


Overall, L'Oreal's Colour Riche lipstick is widely recognized as one of the best affordable lipsticks out there. The formula is creamy and moisturizing with a range of casual and bold nudes. Fairest Nude is a shade that compliments a wide range of skin tones, making it a top choice for many people. It delivers high color payoff and much-needed Vitamin E and Argan oil.

3. Almay lipsticks are recommended for light, light/medium, and medium skin tones.


Despite being one of the best known hypoallergenic brands of makeup around, it's interesting how Almay doesn't market their products for darker skin tones. Even on their website, they only have sample swatches for light, light/medium, and medium skin-toned women. 

However, since Almay is owned by Revlon and they are a big supporter of diversity, Almay can be considered a niche brand.

4. The Smart Shade Butter Kiss Lipstick contains Polybutene a light colored, sticky liquid used as a binder and lubricant on lipsticks.

It's always good to learn more about what you're putting on your face. We're always reading ingredient content lists without really understanding what all those poly and glyce mean. Thankfully, there's a website called Cosmetics Info that's endorsed by Almay. This website is like an encyclopedia of ingredient terms, meaning and usage. It comes quite handy to quickly identify if a product will be good for sensitive skin or not, based on the ingredients.

5. Joan Crawford was one of many popular actresses to be Maybelline's spokesperson in the 20s. Mainly for mascara and lipstick.

It's interesting to see how people have always trusted a famous person's taste in makeup. Hollywood has been, and still is, a big influence in all the fashion choices we make everyday. Joan Crawford is considered one of the top 10 greatest female actresses on the list of Classic Hollywood Stars ranked by the American Film Institute in 1999. Imagine how popular she must have been while still alive in the 1920s. A simple Google search can take you on a trip back to vintage America and her advertising campaigns for Maybelline.

Other actresses of the 1920s to endorse Maybelline include Ethel Clayton and Natalie Moorhead, among others.

6. Seven tubes of Maybelline's Baby Lips balm is sold every 15 seconds.

Maybelline's Baby Lips balms are fun and cute and do two important things for you: highly hydrate your lips and add a smear of color to them. There's tons of colors to choose from and they're all fun--some even glittery. They're so popular that they literally sell every 15 seconds.

Lip balm is often used as primer on your lips as well but with Baby Lips you might not need regular lipstick after applying it.

7. Revlon's Super Lustrous Lipstick has been around for over 30 years.

We talked about Revlon Super Lustrous lipstick extensively in our past Discontinued Stories blog post. It's still baffling to think about. Thanks to records of vintage ads from the 80s, we can see that the Super Lustrous Lipstick's packaging hasn't changed at all.

The Revlon brand prides itself of being a supporter of diversity and it shows when you can choose from over 82 shades of lipstick that compliment any skin tone.

8. The ColorStay brand was founded in the 1990s and Halle Berry was the brand ambassador.

Revlon started out their business by only selling multi-colored nail enamels that were a huge innovation at the time--red was the only color used by women before that. In 1970s they introduced face and eye makeup to their repertoire and in 1990 they introduced the ColorStay collection.

ColorStay is considered the best long-wearing makeup around. The collection includes makeup for face, eyes, and lips. Halle Berry was its first brand ambassador ever. Other known Hollywood actresses include Emma Stone and Olivia Wilde. The current global brand ambassador for 2018 is Gal Gadot, of Wonder Woman fame.

9. CoverGirl's top-selling lipsticks are Perfection Lipstick and Wetslick – Lipstick.

Cover Girl is one of those drug store brands you can always turn to when you have a certain budget for your makeup. It's a high-quality brand owned by Coty, inc. since 2016 that has everything you need to achieve "cover girl"-level looks. The brand is fresh, young and always being endorsed by celebrities, singers, actresses, and even YouTube Stars.

10. In 2016 CoverGirl chose a Cover Boy to be its first ever male spokesperson.

YouTube sensation James Charles became the first ever Cover Boy to ever be appointed by the brand. The 17-year-old made history by redefining beauty standards and endorsing a series of CoverGirl products including the Continuous Color Lipstick.


BONUS Lipstick fun fact:

Have you ever wondered why lipsticks are slanted while lip balms are flat? Apparently many people have and there are tons of Reddit threads about the matter.

The final agreed upon answer seems to be this: the angled tip helps apply lipstick without your hand obstructing the view. If lipsticks were flat you'd have to look around your fist.

Someone used the analogy of painting a painting with a thin tip brush vs. painting a wall with a flat brush.

Another reason could also be because lip balms are unisex and males used them, too. A study concluded that if lip balms looked like lipsticks, males wouldn't use them.

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