Milani's signature highly pigmented formulas are here with a new revolutionary product, the Amore Matte Lip Creme. This liquid matte lip color has a velvety-soft finish that creates the illusion of fuller lips. The plush applicator works to lock in the bold, opaque color in a one swift move. The formula is non-sticky and lasts up to 16 hours. You'll be kissable all-night-long!