Despite all the myths and misconceptions, blow drying your hair isn't as damaging as it appears to be. When you blow-dry you're submitting your hair under conditions that actually strengthens it when it's done the right way. With L'Oreal Nature's Therapy Mega Strength Blow Dry Creme, your hair will be blow-dry ready and protected against the heat. Apply to towel-dried hair and then proceed to blow-dry or flat ironed as needed without worry. The olive oil formula nourishes and adds an extra layer of protection from root to tip and top of that, smells great!