Style your hair and give your locks a weightless bounce with Loreal Boost It Air-Whipped Densifying Foam. The aerated foam amplifies hair strands for a denser feel and manageable bounce. Thanks to the advanced formula called FibraLock, your hair gets an endurance boost and locks the style in place to ensure a workable look with a strong hold.
Hair densifying foam.
Workable formula that keeps style in place.
Apply an egg-shaped amount of product on towel-dried hair. Style as usual.