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Almay Intense i-Color Powder Eye Shadow - Play UpTrio

(7 reviews) Write a Review


  • Almay has taken the guesswork out of finding the perfect colors for your eyes.
  • Shadows especially designed by beauty experts to intensify your eye color.
  • Complementing shades enhance your eye color
  • Contrasting shades make it pop
  • Together they turn up your eye color like never before!
  • For maximum impact, use Intense i-Color™ shadow, eyeliner and mascara together.
  • Hypoallergenic
  • Ophthalmologist tested
  • Removes easily

    For Brown Eyes:
    Shadow in Orchid, Violet and Dusty Lilac

    For Blue Eyes:
    Shadow in Copper, Espresso and Sand

    For Hazel Eyes:
    Shadow in Steel Gray, Charcoal and Platinum

    For Green Eyes:
    Shadow in Smoky Rose, Wine and Champagne

Play up your already fabulous eyes with the Almay Intense i-Color Powder Eye Shadow - Play Up Trio. Three colors specially created to bring attention to your eyes. Available for all eye colors.

7 Reviews Hide Reviews Show Reviews

  • 4
    I cannot find Almay intense i-color Play Up Trio # 070020 Al-ES/CP. I would like to order 12 of them. Please let me know how I can order it.

    Posted by Renee Block on 23rd Apr 2019

    Using Intense I-color # 070020 AL-ES/CP for a long time and would really like to order more.

  • 5
    Almay Eye Shadow

    Posted by Donna Dziedzic on 18th Nov 2017

    Buy me Beauty is great. They always send my orders promptly and they even added a gift of eye shadow brushes to my order! Very pleased with them.

  • 5
    Happy to find this product after discontinued

    Posted by Cindi B.Hamilton on 10th Nov 2017

    I am thrilled to be able to buy my Almay eye shadows on BuyMeBeauty. Many of my favorite colors and styles are no longer carried in stores. So I come here and stock up on all my colors. Great selection and good prices.

  • 5
    Easy beauty

    Posted by Renee Block on 18th Oct 2017

    Received my product quickly, packaged well and in good condition. I could not find it in the store as it was discontinued. I love this eyeshadow and was so very pleased to be able to get it. Great company!!

  • 5
    Beautiful Color

    Posted by Renee Block on 12th Mar 2017

    The three tones of color in the Almay eye shadow are intense and beautiful. It is exactly as buying it from Almay directly. I love it.

  • 5
    Get What You Have Been Looking For

    Posted by Renee Block on 26th Jun 2016

    Almay had discontinued the eyeshadow that I have been using for years. I looked all over to find a comparable eye shadow without success. I spent a lot of money trying other brands which looked similar, but did not look right on me. got it for me; got it quickly, and at a lower price than I had paid in the store. I received my order promptly. It was effortless to deal with them and made me very happy to get my beautiful eye colors again. I am so happy.

  • 5
    Not Just For Blues!

    Posted by Angela Helms on 8th Mar 2016

    This shadow trio was given to me by a blue-eyed, blond friend who said it just wasn't her. I have auburn hair and hazel eyes, which change with whatever color I wear. These three colors make my eyes pop! I was very disappointed to find out that Almay had discontinued the color, so I was delighted to find that had them in stock.