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Almay Intense i-Color Liquid Shadow & Color Primer

$9.99 - $12.99
(17 reviews) Write a Review


  • Silky, weightless color.
  • Shimmering shades for all eye colors.
  • Long-lasting formula.
  • 2-in-1 formula doubles as a primer.
  • Wear alone for a splash of color or under powder for a bolder look.
  • Won’t crease, fade, or smudge all day!
  • Hypoallergenic.
  • Ophthalmologist tested.
  • Suitable for contact lens wearers.
  • .14 oz.
  • Made in USA!
Almay Intense i-Color Liquid Shadow & Color Primer is designed to match any eye color and gives you bold coverage all day long, no creases and no smudges.

17 Reviews Hide Reviews Show Reviews

  • 5
    i have used this product for several years it is excellent eye shadow it doesn't fade or collect in the crease i the eyelid

    Posted by janet ropes on 28th Aug 2019

    i wish alma had not discontinued this eyeshadow i have been having a hard time getting it and its costing me more than double

  • 5
    Liquid shadow and primer

    Posted by Gerry Schermerhorn on 8th Feb 2019

    This works so well as a shadow alone. It goes on easily and lasts all day. It's also easy to remove.

  • 5
    Stays Put

    Posted by Amy on 5th Dec 2018

    This is the best color/primer eye shadow ever. I have yet to find a better one. Any eye shadow I put over this never creases and stays on all day. I hope Almay doesn't discontinue this product it is fantastic!

  • 5
    Almay Intense I-Color Liquid Shadow & Color Primer

    Posted by Jennifer Artrip on 29th Jul 2018

    I love this stuff! I am so disappointed that I can no longer find this in stores.

  • 5
    Love this product

    Posted by Anne Hassh on 13th Jul 2018

    Have used this product for years. Was so glad to find it on line as the stores no longer carry it. So easy to use and feels so good.

  • 5
    Almaty Intense color eye shadow is wonderful!

    Posted by Hollie Johnson on 6th Jul 2018

    I enjoy using this product because of it’s long lasting brilliant color. The color stays with you all day and gets more intense as the day goes on. The colors match all eye colors very well and all colors can be used with different eye color! It is also a great base for other colors to be added to.

  • 5
    Wonderful product

    Posted by Anslie Johnson on 15th Jun 2018

    I have enjoyed this product for many years. It has lasting creamy color and stays beautiful all day. it can be used as a base or all by itself.

  • 5
    I love this product! Don’t know why Almay discontinued it. I’ve tried several other primers that end up creasing. This doesn’t! So glad I found it here!

    Posted by P.L.M on 25th Apr 2018

    Great product!

  • 5
    Almay Intense I-Color

    Posted by Debbie on 23rd Mar 2018

    Love this product. I have very sensitive eyes and this liquid shadow is powder to set up in wrinkles!