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Almay Intense i-Color Liquid Shadow & Color Primer

(13 reviews) Write a Review


  • Silky, weightless color.
  • Shimmering shades for all eye colors.
  • Long-lasting formula.
  • 2-in-1 formula doubles as a primer.
  • Wear alone for a splash of color or under powder for a bolder look.
  • Won’t crease, fade, or smudge all day!
  • Hypoallergenic.
  • Ophthalmologist tested.
  • Suitable for contact lens wearers.
  • .14 oz.
  • Made in USA!
Almay Intense i-Color Liquid Shadow & Color Primer is designed to match any eye color and gives you bold coverage all day long, no creases and no smudges.

13 Reviews Hide Reviews Show Reviews

  • 5
    Love this product

    Posted by Anne Hassh on 13th Jul 2018

    Have used this product for years. Was so glad to find it on line as the stores no longer carry it. So easy to use and feels so good.

  • 5
    Almaty Intense color eye shadow is wonderful!

    Posted by Hollie Johnson on 6th Jul 2018

    I enjoy using this product because of it’s long lasting brilliant color. The color stays with you all day and gets more intense as the day goes on. The colors match all eye colors very well and all colors can be used with different eye color! It is also a great base for other colors to be added to.

  • 5
    Wonderful product

    Posted by Anslie Johnson on 15th Jun 2018

    I have enjoyed this product for many years. It has lasting creamy color and stays beautiful all day. it can be used as a base or all by itself.

  • 5
    I love this product! Don’t know why Almay discontinued it. I’ve tried several other primers that end up creasing. This doesn’t! So glad I found it here!

    Posted by P.L.M on 25th Apr 2018

    Great product!

  • 5
    Almay Intense I-Color

    Posted by Debbie on 23rd Mar 2018

    Love this product. I have very sensitive eyes and this liquid shadow is awesome....no powder to set up in wrinkles!

  • 5
    Liquid Shadow

    Posted by Diana D on 1st Mar 2018

    So happy to have discovered this site for products i am unable to find now. Product was shipped in a timely matter, I wouldn't hesitate to order again.

  • 5
    Love his color for brown eyes!

    Posted by Linda on 21st Aug 2017

    I have used this product for several years and really love the ease of application and helps to apply eye pencil to the lids. Was very disappointing to not find this in my local Wal-Mart or Fred Myers or even at Rite Aid. Was very pleased to be able to order from this company.

  • 5
    love this liquid shadow and color primer

    Posted by Unknown on 10th May 2017

    I don't understand why it was removed from stores either.

  • 5
    Great Eye Shadow

    Posted by Donna on 11th Apr 2017

    I don't understand why this has been taken off the market (at least in the stores). I was very smooth to put on, subtle and nice color for me. There was a lot of product in the applicator, but the product was so nice.