Bring out the sensuous lady in you with Maybelline Color Sensational Vivid Matte Liquid Lip Color. There's nothing like the velvety-soft feel of a creamy liquid lip color. This matte Lip Color is no different! The pure pigment formula combined with the creamy liquid base result in a high-impact color very hard to ignore. The plush applicator delivers the perfect amount of product and the easiest way to spread it.